What I love about VSCO Cam is, unlike Instagram, the preset filters actually look more like real film photography. And even if a filter takes it a little too far, you have to option to go back in and edit the contrast, exposure, temperature, etc. I also love that the interface is very minimal and beautiful.
Here's a shot of Sebastian from my VSCO Grid. I promised that it won't all be just photos of him.
You can see more on my Grid.